The Film Crusade

While many theater-goers cringe upon witnessing the blatant use of product placement in any given film, “The Joneses” is a landmark achievement in that it is the first film to make product placement a necessary component of the story-line.

It’s no surprise that Sean Byrne’s relentlessly blood-soaked “The Loved Ones” won the Cadillac People’s Choice Award at TIFF’s midnight screening. The young Australian writer/director has since been hard-pressed for free time as many in Hollywood have been vying for his attention.